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Article #74: New-Vehicle Shoppers Evaluate Cars' Driving Performance

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Kelley Blue Book ( and Kelley Blue Book Sports Car segment, a category in which
Marketing Research announced on June 21 performance is the most desired
the results of the 'Driving Performance' characteristic, Porsche claimed the top
portion of its consumer automotive spot.
perceptions research study called 'Brand Toyota, Mercedes-Benz, BMW and Honda,
Watch'. co-maker of quality Acura muffler, each
The latest results revealed that Toyota bagged three top-three spots in different
and BMW each claimed two number-one ranks categories while Nissan and Lexus
for best driving performance: Toyota garnered two top-three finishes each.
ranks in both the Minivan and Non-Luxury Jack R. Nerad, the Executive Editorial
SUV segments, while consumers chose BMW Director and Executive Market Analyst of
as the best among Luxury SUVs and Luxury Kelley Blue Book and , said that
Sedans. according to the new-car buyers, the
In terms of driving performance, local being top placer of BMW in the Luxury
brands sweep the Truck segment in Brand Sedan and Luxury SUV segments reflects
Watch. Chevrolet, GMC and Dodge place the brand's expertise on performance
first, second and third, respectively. characteristics in the luxury category
Previously, domestic brands had been which is an instance where both the brand
chosen as consumers' top picks for image and the consumer brand perception
Interior and Exterior Styling in the are in perfect parallelism.
Truck segment. Foreign brands lead across He added that pickups are the last
most segments claiming the top three stronghold of local dominance and such
ranks in every vehicle segment except leading is strong with Chevrolet, GMC and
trucks and also with the exception of Dodge sweeping the top three spots for
Ford which bested as third among performance without an import brand along
Non-Luxury SUVs. In the Convertible with them.






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