| Pontiac's latest goal is to gather vehicle aficionados | | | | supposed to create a 'car culture' on said island. |
| and to create a brand new car culture in the | | | | Pontiac also intends to create a culture of car |
| industry. Along with its renaissance is the hope | | | | lovers on the island itself. Moreover, it aims to be |
| that people would love its new set of cars. In this | | | | known as the forerunner of said movement. |
| regard, Pontiac has bought an island in the online | | | | The designed proposal of the automaker will be |
| world. | | | | submitted next month in Second Life. |
| The automaker will set up Motorati Island in the | | | | Nonetheless, said proposal can be accessed at |
| later part of November. Said island a 96-acre | | | | Another move towards the goal is the release of |
| section in Second Life. AdWeek via MarketingVox | | | | groundbreaking vehicles. These vehicles are the |
| reported this information. Basically, the concept | | | | result of a meticulous study, design and testing of |
| for its renaissance is simple. It covers selling virtual | | | | Pontiac parts by the automakers pool of expert |
| versions of its Solstice GXP, staging car races, | | | | designers and engineers. |
| and hosting virtual concerts in its Garage music | | | | It is known that Pontiac, among the brand lineup |
| stage. | | | | of General Motors, features sporting performance |
| "What we're trying to do is go far beyond a | | | | and free-spirited vehicles with that air of youthful |
| press release saying we're on Second Life," says | | | | driving at competent price. Pontiac body parts, for |
| Tor Myhren, executive creative director at Leo | | | | instance, are designed to deliver superb durability |
| Burnett in Detroit, Pontiac's ad agency. "We want | | | | to cater to the needs of modern day driving. |
| to connect with the people there. Pontiac's intent | | | | Successful releases of the carmaker include |
| is to give the Second Life community a sense of | | | | Pontiac Solstice roadster and G6. Moreover, the |
| involvement and ownership in the creation of | | | | success of said models is further linked to GM's |
| Motorati Island." | | | | program that resulted to the declining of vehicle |
| Pontiac intends to request the demographics in | | | | prices. Nowadays, Pontiac's mighty rivals include |
| Second Life to give proposals for how they are | | | | Honda Accord and Nissan Altima. |